Printing, Propaganda, and Martin Luther
Mark Edwards's pioneering work on the Reformation as a
"print event" traces how Martin Luther, the first Protestant,
became the central figure in the West's first media campaign.
He shows how Luther and his allies spread their message
using a medium that was itself subversive: pamphlets written
in the vernacular and directed to the broadest reading
public. Closely examining Protestant and Catholic pamphlets
published in Strasbourg in the early years of the
Reformation, Edwards demonstrates Luther's dominance of
the medium, the challenges posed by Catholic counterattacks,
the remarkable success of Luther's New Testament, and the
unforeseen effects of the new medium. This volume has
opened an exciting new vista on the European Reformation.
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